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Research papers

A new way of predicting design acceptance

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987
Author: Wulf Schlund
Company: ISM GLOBAL DYNAMICS GmbH
September 1, 1987
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Citation

Schlund, W. (1987a, September 01). A new way of predicting design acceptance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-way-of-predicting-design-acceptance


Research papers

A second generation of multivariate analysis contribution and applications for marketing research

A second generation of multivariate methods is now available for marketing research. This article: shows the specific characteristics and possible links of the second generation methods of multivariate analysis with the traditional first generation...

Catalogue: ESOMAR Congress 1987
Author: Pierre Valette-Florence
September 1, 1987
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Citation

Valette-Florence, P. (1987a, September 01). A second generation of multivariate analysis contribution and applications for marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-second-generation-of-multivariate-analysis-contribution-and-applications-for-marketing-research


Research papers

The structure of the costs recognized by the price formation method used for medicinal specialties in Italy

Characterisation of the structure of the pharmacy distribution channel of the Italian drug market by means of a large sample (672 different preparations of 497 pharmaceuticals produced by 135 Italian and foreign drug companies). The sample, witch...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Paolo Loreti, Mario Racco
June 15, 1987
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Citation

Loreti and Racco (1987a, June 15). The structure of the costs recognized by the price formation method used for medicinal specialties in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-structure-of-the-costs-recognized-by-the-price-formation-method-used-for-medicinal-specialties-in-italy


Research papers

Demand protection for bulk drugs

This paper is based on a study sponsored in 1984 by one of the clients of Operations Research Group. The broad objective of the study was to identify viable bulk drugs for manufacture and to estimate the gap between future requirement and indigenous...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: S. Rajagopal
Company: Operations Research
June 15, 1987
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Citation

Rajagopal, S. (1987a, June 15). Demand protection for bulk drugs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/demand-protection-for-bulk-drugs


Research papers

The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products

The objective of this paper is to explain the use of micro- simulation models in different types of marketing problems. When and how should they be used, what are the practical requirements of such surveys and what sort of solutions to marketing...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Ingrid Leyssens
Company: Marplan Forschungsgesellschaft mbH
June 15, 1987
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Citation

Leyssens, I. (1987a, June 15). The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-micro-simulation-models-in-the-development-and-positioning-of-new-and-existing-pharmaceutical-and-o-t-c-products


Research papers

The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)

The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Luis Eduardo Potsch
June 15, 1986
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Citation

Potsch, L. E. (1986a, June 15). The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-implications-of-the-strategic-organisational-dynamics-of-companies-market-research-users-for-the-patterns-of-action-of-market-research-agencies-suppliers-


Research papers

New competition creates a need for new methods

The paper on the above-mentioned topic outlines the development of a new method which was designed to give new information of the usage of mass media. Also, the main findings are reported. Today satellite television broadcasts can be received in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Heikki J. Kasari
June 15, 1986
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Citation

Kasari, H. J. (1986a, June 15). New competition creates a need for new methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-competition-creates-a-need-for-new-methods


Research papers

Global marketing- All right for some...

Global marketing - the practice - is not new. The term Global marketing is new and has the merit of helping us to distinguish between operating in successive foreign countries and catering for a cluster of common needs emerging from a clearly...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Martin van Mesdag
June 15, 1986
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Citation

van Mesdag, M. (1986a, June 15). Global marketing- All right for some.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-marketing--all-right-for-some-


Research papers

From intuition to knowledge or implementing the intuition (French)

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Veronique Laroche, Jean-Paul Chabanet
June 15, 1986
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Citation

Laroche and Chabanet (1986a, June 15). From intuition to knowledge or implementing the intuition (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-intuition-to-knowledge-or-implementing-the-intuition-french-